Alegori Studio, in collaboration with George P. Johnson, presents an interactive anamorphic 3D artwork created for Cisco at GITEX Global 2025, the Middle East’s largest and most influential technology exhibition.

Designed specifically for GITEX 2025, this project represents a significant evolution of our anamorphic art practice. For the first time, we moved beyond visual illusion and introduced real time interactivity into anamorphic design. Following a long and intensive development process leading up to GITEX 2025, we combined custom software development with high fidelity visual content to create a spatial experience that actively engages audiences rather than remaining a passive visual display.

Throughout GITEX 2025, the installation was experienced by thousands of visitors and became one of Cisco’s most engaging digital touchpoints on the show floor. The stand attracted continuous attention during the entire exhibition, generating strong audience interaction and positive feedback. From a digital marketing perspective, the project stood out as one of our most impactful works, significantly enhancing brand visibility, dwell time, and audience engagement within the highly competitive environment of GITEX 2025.

Created for Cisco’s presence at GITEX 2025 and delivered in close collaboration with George P. Johnson, the artwork was designed around Cisco’s AI Driven Future City, translating this vision into an interactive anamorphic experience that merges spatial illusion, technology, and storytelling. As a studio that has proudly contributed experiential and digital works to GITEX year after year, we approached the 2025 edition with the same enthusiasm and precision, aiming to push creative and technical boundaries while delivering a memorable exhibition experience.